President, Ratliff Consulting
Elizabeth K. Goede is an AI expert, speaker, and implementation specialist who puts AI into action. After establishing her career as a successful branding professional, Elizabeth expanded into AI in 2012 when she co-founded an AI-based wine startup. As creator of SPARK AI Lab™ and founder of Ratliff Consulting, she develops practical AI strategies that enhance human capabilities while solving real business problems.
Elizabeth’s approach to AI centers on practical implementation that keeps humans in control while making their work easier and more efficient. Her technical expertise is demonstrated through accessible AI solutions she creates for highly regulated industries, ensuring compliance while maximizing efficiency. She hosts an annual AI conference and specializes in identifying specific pain points first, then developing AI solutions explained in accessible language that ensures successful implementation.
In 2023, recognizing the need for women’s voices in AI, Elizabeth dedicated herself to helping women build confidence with AI, create AI companies, and establish platforms to showcase their expertise. Through her SPARK StartHer™ podcast and SPARK Club, she provides support for entrepreneurs building high-value, human-centered companies.
Based in Grand Rapids, Michigan, Elizabeth combines technical knowledge with practical business application while supporting local initiatives that promote tech education and entrepreneurship in her community.